KULR Technology is stepping into the Bitcoin game, making headlines with a $21 million purchase of 217.18 BTC. This move has sent their stock soaring over 30%.
The MicroStrategy plan
The energy tech company announced this purchase on December 4, revealing plans to allocate up to 90% of its surplus cash into Bitcoin as a long-term investment.
The average price for their Bitcoin buy was around $96,556 each, and to help manage these assets, KULR will use Coinbase’s Prime platform for custody and also for wallet services.
After the announcement, KULR’s stock jumped to $4.55, reflecting investor excitement about this strategic pivot, and we all know that they’re not alone in this trend, because more companies are starting to incorporate Bitcoin into their balance sheets.
Multiplayer
KULR isn’t the only player getting cozy with crypto. Marathon Digital Holdings currently holds 44,394 BTC worth about $4.2 billion. Semler Scientific and Quantum BioPharma have also made quite big Bitcoin purchases.
Even Japanese investment firm Metaplanet got in on the action with a purchase of 620 BTC, marking its largest investment yet.
By leveraging surplus cash for Bitcoin, KULR is following in the footsteps of firms like MicroStrategy, which has set the standard for using Bitcoin as a treasury asset.
Stocks are on fire, the future is bright?
But as always, it’s not all sunshine and rainbows, because some indicators suggest that the current uptrend might be losing steam.
If things take a downturn, KULR could test support after a pullback, and if that doesn’t hold, we might see it drop further, back to the pre-Bitcoin prices. Time will tell.
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