McDonald’s Singapore has launched the My Happy Place metaverse, offering locals a chance to participate in games and win various rewards.
Virtual reality alongside your cheeseburger
In collaboration with Bandwagon Labs, the American fast-food giant has created this in-app virtual world for its customers.
Clarence Chan, the founder of Bandwagon Labs, explained that several key factors motivated the creation of the metaverse for McDonald’s.
“The metaverse serves as a creative canvas where users can express themselves and showcase their skills and creations to the world. Moreover, it is filled with daily rewards and challenges that encourage participation.”
McMetaverse
Utilizing Web3 technology, the platform enhances security, functionality, and the usage of digital collectibles.
Chan noted that by integrating wallet services like MetaMask, users can securely verify their identities and engage in token-based activities within the metaverse.
According to the announcement, McDonald’s retains full control over the metaverse. The project will run for a trial period of one month, from June 6 to July 7, with future continuation depending on its success.
Chan pointed out a significant drawback in the current metaverse experiences, as they are often hindered by third-party operations, and the lack of tangible rewards often discourages people from exploring the technology.
Metaverse for every fan
Recently, Magic Leap announced a multifaceted strategic technology partnership with Google to develop new augmented reality technologies.
This partnership combines Magic Leap’s achievements in optics with Google’s infrastructure to create something innovative, highlighted by Magic Leap’s CTO, Julie Larson-Green.
“This partnership will accelerate the transformative power of augmented reality, combining our advanced optical capabilities with Google’s technologies to further develop our devices for both the developer ecosystem and customers. We are excited to expand the potential of this field – linking the physical and virtual worlds together.”
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